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Memetics
Memetics is a scientific effort to apply evolutionary models to the development and transfer of ideas within a culture. The term 'meme' is popularly attributed to Richard Dawkins, who proposed the idea in his 1976 book, The Selfish Gene.
Meme Central - Memes, Memetics, and Mind Virus Resource The Selfish Gene (1976) by Richard Dawkins Editor(s): Joseph C. Campana |
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